Morocco’s culture is shaped by its rich history and the diverse peoples who have inhabited the region for millennia. The Berbers, the country’s original inhabitants, settled as nomads in what is now Morocco over 6,000 years ago. Subsequent waves of Arab migration, along with minority groups such as the Hawatin and Gnawa—primarily located near the Western Sahara border—further enriched the cultural landscape. The legacies of French and Spanish colonial influence are also evident, adding another layer to Morocco’s unique identity. This blend of traditions, peoples, and histories makes Morocco a captivating and diverse destination, offering new discoveries at every stage of your journey.
As far as the eye can see, undulating sand dunes stretch into infinity, inviting exploration and wonder. Discover Erg Chegaga, a majestic dune near Mhamid in Morocco’s Sahara Desert, and experience the awe-inspiring beauty of this iconic landscape. In southern Morocco, Tamegroute offers spiritual and cultural treasures that draw visitors from Zagora and beyond. The desert town of Merzouga, at the base of the spectacular Erg Chebbi dunes, immerses travelers in a truly exotic world, where the star-filled night sky and serene atmosphere evoke the spirit of the nomads.
Mhamid, at the edge of the southern Sahara, serves as a gateway to this remarkable desert. Journey through the palm-lined Draa Valley and take in panoramic views of lush greenery contrasting with golden dunes. Experience the freedom of wandering like a nomad and spend nights beneath the world-famous Saharan stars. The desert is not only vast sandscapes, but a land of hidden oases that appear like mirages, leaving every visitor captivated by its timeless beauty.


In Morocco, food holds a special significance not only during religious festivals, but also in everyday life. A simple meal can quickly turn into an impressive celebration during a visit. When invited to dine with a Moroccan family, you will be greeted with warm and attentive hospitality. To have a perfect evening, there are a few customs to keep in mind: Shoes are always removed in the hallway and not worn in the living rooms, and small sweets are appreciated as gifts and eaten with the right hand. Just as vibrant as Moroccan cuisine, with its couscous, fresh vegetables, herbs, and grilled meat, are the traditional arts and crafts of the country. Markets are filled with brightly colored ceramics, high-quality leather goods, and decorative copper and brass objects that are highly popular in Morocco. Another cultural characteristic that comes into play here is bargaining, which adds an element of excitement and interaction to the shopping experience.
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